Since the invention of the printing press, technology has changed the world of art in many explicit and implicit ways. In today’s world, technology offers many of us the ability to produce works of art and distribute them to the masses. Then the question, has technology ruined art and the role of the artist in modern society? Currently there are two opposing sides vigorously presenting their arguments on the subject resulting in an intellectual stale mate.
In 1995 William Gaddis published his novel Agapé, Agape which touched on the subject of technology and its role in the evolution of art. Gaddis, a modernist novelist, had an interesting history, which led him to the conclusions he offers in his last novel that was written on his death bed. While working as a fact checker for many New York magazines, Gaddis was given an assignment to research the player piano. In the years that followed, Gaddis became obsessed with this piece of technology and was completely raptured by the subject. This may lead one to ask, “why would anyone be so obsessed with such a novelty object.? Well, the answer to that leads to the debate mentioned before. In his studies, Gaddis became a key figure on the this art vs. technology debate that raged before his time.
German born author, Walter Benjamin, was another key figure in this debate. His work, The Work of Art in the Age of Mechanical Reproduction, proposed, for the first time, many key questions about the destructive nature of technology and art. Benjamin’s major thesis was centered on what he called art’s “aura.” The aura, according to Benjamin, was what made art special and unique. The aura surrounding an original Da Vinci painting, for example, could not be found in reproductions. This aura only existed around the original works of the artists, and it was also this aura that truly inspired new artists.
These two men, Gaddis and Benjamin, each argue for an elitist view of art. Proponents of this elitist view make a strong case against technology in our modern world in regards to art. For example, this side argues that the ability of an artist to reproduce thier works creates a propensity for the artists to become lazy. Not only is their origional work going to sell well, but the subsequent reproductions will also provide them with royalty payments; therefore, instead of a vast portfolio of works needed to financially cover the artist’s needs, less paintings need to be made because their reprints will sell to cover the gap. This is not the only argument from the elitist point of view.
The elitist side also argues that technology allows people to be passive towards art and not become artists themselves. If one can listen to a CD at any time, they will be less likely to create music themselves. Once upon a time music was a great way to be entertained in the drowning hours of the day. People once learned to play music in order to fulfill their needs for entertainment and the entertainment of others. Now, since the onset of technology, people can simply watch television, listen to a CD, or browse YouTube, instead of becoming artists and offering substantial “new” art to the world.
Finally, the elitist side argues that technology takes all of the originality out of art. This concept goes back to the notion of the “aura” as illustrated by Benjamin. We see printings of original work, listen to copies of original music, or read 7th and 8th edition novels. However, there is something about original work that begs not to be duplicated. Our society covets first edition novels, flocks en masse to concerts, and travels the world to view original paintings. Why do we do these things? Are original works surrounded by some type of aura that makes them magical or special? The elitists would say yes.
On the other hand, there is another side to the coin. Many argue that the elitist simply refuse to see the true virtues of art’s exposure to the masses. This side dances to the same tune of the sophists. The sophists were a sect of early Greek philosophers who were widely criticized by Plato and Isocrates mainly for charging for their services. This criticism caused their works to be banished to the archives of history. However, recently many who have studied the sophists have found lost pearls of wisdom overlooked since ancient times. One such pearl was the argument that knowledge should be available to the masses, an opinion held widely in today’s society.
Proponents against art elitists use sophistical rhetoric in order to further their arguments. They suggest that people should be able to see or hear art especially when they do not have the means of procuring the original. Shouldn’t everyone be able to enjoy great works of art in their homes, even if it is not the original? Also, this same side argues that art is empowered by technology. Artists receive a larger audience through technology and their art can be spread easily to the masses. Furthermore, technology allows the artist to become unhindered by the chains that bound many artists only a few, short years ago. Today, if you want to make a documentary, then you can purchase some software and a video camera from Best Buy. Most of the opportunities once only provided by a studio, are now at the fingertips of the artist. Bands also have the ability to produce their own CD’s for mass distribution with out having to incur the costs of paying a record studio.
Certainly, technology has become a wonderful tool and done many great things for us all. We would like to think that technology has only done good but this might not always be the case. Surely, technology will span beyond the lengths of our imagination. However, when man’s reach spans farther than his grasp, will we still have the same outlook as we do today? In any case, the debate between art and technology is interesting to say the least. As the two sides struggle in this debate, one should take a moment to consider the two points made and decide what they believe on their own merit.






